Protaras Riviera: A New Destination Brand for Our Region

A new chapter has begun for one of Cyprus’ most beloved holiday destinations.

The Municipality of Paralimni–Deryneia has officially unveiled “Protaras Riviera”, the new destination brand that will represent the wider region on the international tourism stage. The initiative brings together Protaras, Pernera, Kapparis, Paralimni, Deryneia, Frenaros and Acheritou under one unified identity, highlighting the area’s unique character, natural beauty and authentic experiences.

More than a new name or logo, Protaras Riviera represents a long-term vision for the region. The strategy aims to showcase not only the area’s stunning coastline and crystal-clear waters, but also its culture, gastronomy, nature, wellness, diving, sports and local way of life. The goal is to position the area as a year-round Mediterranean destination that offers much more than the traditional sun-and-sea holiday.

A key message of the new brand is that this is the place where Europe welcomes one of its first sunrises each day—a symbol of new beginnings, inspiration and endless possibilities.

At Cavo Maris Beach Hotel, we are proud to be part of the Protaras Riviera story. For decades, guests have chosen our beachfront location to experience the very best of this beautiful coastline. Today, under the new destination identity, we look forward to welcoming even more visitors to discover the authentic experiences, family memories and island moments that make our region so special.

Protaras Riviera. A new name. The same beautiful destination we call home.